There are just too many things to remember sometimes!
Every employer I work with has a different name for the same type of project.
I think this is funny, but I completely understand… sometimes you have to name things after something that means something to you.
In the Mid-West we refer Coke and Pepsi as Pop.
Back in Arizona where I grew up all soda-pop was referred to as “Coke” – for example
Me – “Can I have a coke”
Waitress – “Sure, what kind?”
Me – “Sprite please.”
Even in the design industry – you will find a discrepancy on what things are called. This isn’t a big deal, but I thought “Hey! Why don’t I create a spot where people can look up the words I’m using!”
So here it is~!
[mantra-button-color url=”#” color=”#010dff”]DEFINITIONS:[/mantra-button-color]
Project: A Project is a whole idea, such as a Flyer, a Poster, an Event Creation. Any project can contain many assignments. The number of Projects I have is tracked in the event that my fees pertain to a Pricing-Scale rather than an all encompassing Flat-Rate fee.
Assignment: Assignments are commands to take care of something. A good example is to “Edit the content of a poster” – typically because the content is incorrect, or misspelled etc… There can be lots of assignments that pertain to a single Project.
Slick: A Slick is generally a High-Gloss physical print. When you find a sales sheet or an advertisement that describes a product and provides contact information – that is a Slick – Click here to see examples of a [mantra-button-color url=”#” color=”#0b658f”]Slick [/mantra-button-color]
One-Sheet: Similar to a Slick – a One-Sheet is generally an all-encompassing description, picture and contact information page for a band. Click here to see examples of a [mantra-button-color url=”#” color=”#0b658f”]One-Sheet[/mantra-button-color]
Logo: A logo is a symbol or the way in which you write your business’ name that becomes synonymous with your product. Click here to examples of [mantra-button-color url=”#” color=”#0b658f”]Logos[/mantra-button-color].
EPK: An Electronic Press Kit can be done a few ways, but is essentially a more detailed version of a One-Sheet. They usually are in a binder or a folder, include a business card and possibly a CD or DVD. It can also be a web page containing all of the aforementioned.
Flyer: A Flyer is a promotional document – typically a pocket-sized thick card-stock advertisement. Most often they are high-glossed on both sides. Click here to see a [mantra-button-color url=”#” color=”#0b658f”]Flyer[/mantra-button-color]
Poster: A poster is fairly self-explanatory… but they can come in a wide variety of paper thickness and sizes. Standard posters are 11 inches by 17 inches (11X17) and “Poster-size” typically means 24 inches by 36 inches (24X36) Click here to see a [mantra-button-color url=”#” color=”#0b658f”]Poster[/mantra-button-color]
Branding: Branding is the active effort to have people recognize you based on your appearance… a logo, company colors, a combination of both, a slogan, catch phrase, mascott etc… here are some great examples of successful [mantra-button-color url=”#” color=”#0b658f”]Branding[/mantra-button-color].
Banner: There are several types of materials used for banners – the most common is vinyl – and sizes range greatly – although most banners for bands and merchant booths are about 4 feet by 6 feet (4×6). Click here to see some [mantra-button-color url=”#” color=”#0b658f”]Banner [/mantra-button-color]examples.
Web-Banner: A Web-Banner is like a physical banner – a condensed, thin and wide advertisement on a website. Click here to see some [mantra-button-color url=”#” color=”#0b658f”]Web-Banner[/mantra-button-color] examples.
Billboard: You know, those huge signs you see when you are driving on the freeway… yes, I can make these!
Tent Card: Tent cards are most often found on dining tables at restaurants… great for upcoming events, or food/drink specials. Click here to see a [mantra-button-color url=”#” color=”#0b658f”]Tent Card[/mantra-button-color].
Website:
Social Network:
Facebook:
Invite:
Event:
Facebook Event:
Newsletter:
Splash:
Header:
Digital Art:
Print-Work:
Magazine Print:
Ad:
DreamWeaver:
WordPress:
Photoshop:
Vector:
Rastor:
Bleed:
DPI:
BMP:
JPG:
Illustrator:
WYSIWYG:
Pricing Scale: