Design Definitions

There are just too many things to remember sometimes!

Every employer I work with has a different name for the same type of project.

I think this is funny, but I completely understand… sometimes you have to name things after something that means something to you.

In the Mid-West we refer Coke and Pepsi as Pop.
Back in Arizona where I grew up all soda-pop was referred to as “Coke” – for example
Me – “Can I have a coke”
Waitress  – “Sure, what kind?”
Me  – “Sprite please.”

Even in the design industry – you will find a discrepancy on what things are called.  This isn’t a big deal, but I thought “Hey!  Why don’t I create a spot where people can look up the words I’m using!”

So here it is~!

 

[mantra-button-color url=”#” color=”#010dff”]DEFINITIONS:[/mantra-button-color]

 

Project: A Project is a whole idea, such as a Flyer, a Poster, an Event Creation.  Any project can contain many assignments.  The number of Projects I have is tracked in the event that my fees pertain to a Pricing-Scale rather than an all encompassing Flat-Rate fee.

Assignment: Assignments are commands to take care of something.  A good example is to “Edit the content of a poster” – typically because the content is incorrect, or misspelled etc…  There can be lots of assignments that pertain to a single Project.

Slick: A Slick is generally a High-Gloss physical print.  When you find a sales sheet or an advertisement that describes a product and provides contact information – that is a Slick – Click here to see examples of a [mantra-button-color url=”#” color=”#0b658f”]Slick [/mantra-button-color]

One-Sheet: Similar to a Slick – a One-Sheet is generally an all-encompassing description, picture and contact information page for a band.  Click here to see examples of a [mantra-button-color url=”#” color=”#0b658f”]One-Sheet[/mantra-button-color]

Logo: A logo is a symbol or the way in which you write your business’ name that becomes synonymous with your product.  Click here to examples of [mantra-button-color url=”#” color=”#0b658f”]Logos[/mantra-button-color].

EPK:   An Electronic Press Kit can be done a few ways, but is essentially a more detailed version of a One-Sheet.  They usually are in a binder or a folder, include a business card and possibly a CD or DVD.  It can also be a web page containing all of the aforementioned.

Flyer: A Flyer is a promotional document – typically a pocket-sized thick card-stock advertisement.  Most often they are high-glossed on both sides.  Click here to see a [mantra-button-color url=”#” color=”#0b658f”]Flyer[/mantra-button-color]

Poster:  A poster is fairly self-explanatory… but they can come in a wide variety of paper thickness and sizes.  Standard posters are 11 inches by 17 inches (11X17) and “Poster-size” typically means 24 inches by 36 inches (24X36) Click here to see a [mantra-button-color url=”#” color=”#0b658f”]Poster[/mantra-button-color]

Branding: Branding is the active effort to have people recognize you based on your appearance… a logo, company colors, a combination of both, a slogan, catch phrase, mascott etc… here are some great examples of successful [mantra-button-color url=”#” color=”#0b658f”]Branding[/mantra-button-color].

Banner:  There are several types of materials used for banners – the most common is vinyl – and sizes range greatly – although most banners for bands and merchant booths are about 4 feet by 6 feet (4×6).  Click here to see some [mantra-button-color url=”#” color=”#0b658f”]Banner [/mantra-button-color]examples.

Web-Banner:  A Web-Banner is like a physical banner – a condensed, thin and wide advertisement on a website.  Click here to see some [mantra-button-color url=”#” color=”#0b658f”]Web-Banner[/mantra-button-color] examples.

Billboard:  You know, those huge signs you see when you are driving on the freeway… yes, I can make these!

Tent Card:  Tent cards are most often found on dining tables at restaurants… great for upcoming events, or food/drink specials.  Click here to see a [mantra-button-color url=”#” color=”#0b658f”]Tent Card[/mantra-button-color].

Website:

Social Network:

Facebook:

Invite:

Event:

Facebook Event:

Newsletter:

Splash:

Header:

Digital Art:

Print-Work:

Magazine Print:

Ad:

DreamWeaver:

WordPress:

Photoshop:

Vector:

Rastor:

Bleed:

DPI:

BMP:

JPG:

Illustrator:

WYSIWYG:

Pricing Scale:

 

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